Why Weak Package Design Is Becoming A Costlier Problem
Have you ever returned home from the grocery store to find that you mistakenly purchased the wrong product because it looked similar to the one you actually wanted or needed? Do certain grocery...
View ArticleP&G Pushes Design in Brand-Building Strategy
As in-store marketing grows in importance and marketers focus more at winning over consumers at the shelf, one discipline is seeing its star rise: design. No less a giant than Procter & Gamble Co....
View ArticleStevens & Tate Writes Guest Commentary Article for Private Label Packaging
Recently, our own Mark Beebe wrote a guest commentary article for the April edition of Private Label Buyer. His published article is below. Thirty years ago, private labels in the United States were...
View ArticleStevens & Tate Marketing Mentioned on FoodProcessing.com
An article written by Mark Beebe, Principal at Stevens & Tate Marketing, has just been featured on FoodProcessing.com, the home page for the food & beverage industry. His article, titled...
View ArticleSelecting the Right Packaging for Your Products
At Stevens & Tate, we have seen brands jump in sales over 75% with just a re-design. It is never to be underestimated on the strategy behind a brand and the emotion that can evolve. Walmart’s...
View ArticlePackaging is Just as Important as the Brand
Each new assignment is like a big, complex puzzle that needs to be solved in its own way. I love when we get challenged in such a way that this idea or medium has never been attempted before. As I...
View ArticlePrivate Labels Continue To Gain Popularity
Here is an excerpt from an interesting article posted on The Daily Finance, discussing the rise in market share for private label packaging. Companies like ALDI and Trader Joe’s have long since...
View ArticleThe Power of Packaging Doesn’t Stop at the Store
Make Sure Your Product’s Vessel Makes a Brand’s First (and Second) Impression As marketers focus on using social media to create connected, highly personalized brand experiences, they may easily...
View ArticlePackage Design Agency: What Do You Think of Budweiser’s New Can Design?
Bow tie icon is front and center Anheuser-Busch has redesigned the Budweiser can for the 12th time since 1936, when it started using cans—a fairly drastic makeover that features the Budweiser script in...
View ArticlePackage Design Agency: Sharpie Draftfcb celebrates magic-marker artists like...
The permanent marker might not be as celebrated as the paintbrush, the chisel, or even the ball-point pen. But it can launch an artistic career just the same. That’s the message of this poignant video...
View ArticlePrivate Label Package Design Builds Loyalty for Retailers
Thanks to their increasing allure for shoppers, private-label brands—a.k.a. “house, “store,” and “own” brands—have become big business for retailers. The Private Label Manufacturers Association (PLMA...
View ArticleMarketing to kids makes them healthier?
The Produce Marketing Association recently met in Anaheim, CA to discuss ways to market product to kids. Previously they were focusing on marketing to moms. “Produce is all about helping people eat...
View ArticleFood Packaging Target the Right Person the Right Way
According to “Moms as Food Shoppers: Grocery Store and Supercenter Patterns and Trends,” a recently released report from market research firm Packaged Facts, the modern American mom is at the center of...
View Article5 Unique Household Packaging Designs You’ll Never Expect
Mark Beebe | October 23, 2013 | Stevens & Tate Have you ever heard the phrase “Don’t judge a book by its cover?” These days product packaging has become so intricate and unique that it can entice...
View ArticleWhy Small Businesses Are Turning to Simple & Responsive Web Design
Jonathan Long | March 24th, 2014 | Business2Community Throughout last year the statement, “2013 is the year of responsive web design” was seen all over the internet, and everyone from business blogs to...
View Article
